Bollywood business

Ishqiya First Day Business Saturday 30th January 2010 11.30 IST Bollyoffice.blogspot.com

Ishqiya grossed a decent 2.75-3 crore nett approx on day one. Business in Mumbai circiut was around 1.10 crore nett while Delhi/UP gave 65 lakhs nett and East Punjab collected 25 lakhs. The film has been released on around 500 cinemas. The film compares well with Paa which had a similar release. Paa on day one collected around 2 crore nett from around 475 cinemas. Wake Up Sid which was another similar release collected 3.75 crore nett from 425 cinemas on day one but that had an advantage of a holiday on day one. Ishqiya should be able to have a 9 crore nett weekend if the film shows normal improvement over Saturday and Sunday.

Ishqiya Decent Start Veer Good First Week Saturday 30th January 2010 09.00 IST

Ishqiya opened fairly well in the 50-60% region. The collections at some stations of North India were better than the rest of the country. The reports of the film are also good and it remains to be seen how they translate into box office collections but chances are good it will emerge a success. Rann opened to a poor response around 15-20%. Rann also has fairly good reports and collections could improve but it will need a huge jump if it is to make any impact at the box office as opening collections are just too low. Veer has done good first week business of around 32.50 crore nett as per early estimates. The film has been aided hugely by Republic Day holiday after which collections dropped markedly. Due to the first five days the film has managed good first week shares. The 8th day has also seen a drop with multiplexes crashing and although single screens are not as bad as multiplexes they still show a noticeable drop. Veer is a hit in circuits like Bihar, CP Berar, CI and Rajasthan but overall it is likely to emerge an Average/Above Average fair. Three Idiots adds another 10.50 crore nett to take its five week total to around 192 crore nett. ALL TIME BLOCKBUSTER

Both are very difficult movies for boxoffice prediction. With moderate release loaded with good reviews spread already, Both movies should open just OK at box-office but with strong WOM, both can do remarkable business at the end of run. Neither of them will appeal to family audience,Rann look like hard hitting drama and Ishqiya is another take on dark humors of romance. Below are my early predictions:

Rann (2010)

If Accepted : Opening : 18 – 22 Crore Total : 40 – 45 Crore If Rejected Opening : 10 – 12 crore Total : 15 – 18 crore

Ishqya (2010)

If Accepted : Opening : 15 – 18 Crore Total : 30 – 35 Crore If Rejected Opening : 10 – 12 crore Total : 15 – 18 crore

Review

Get ready for tangy, pungent, sizzling and spicy stuff. Be forewarned, ISHQIYA isn’t the fluffy, candyfloss, saccharine sweet story of lovers breaking into songs in mustard fields. In ISHQIYA, you just don’t know what turn the story may take next. Not just the story, even the characters here are so impulsive and unpredictable.

The actors enacting the role of Jijaji, the kidnapped victim and Vidya’s husband are all perfect. The child, who interacts with Arshad, is natural. In fact, every performance in ISHQIYA is worthy of mention.

On the whole, ISHQIYA is definitely worth a watch. The film has a riveting plot, great performances, soulful music, an absorbing story and skilful direction to make the viewer fall in ishq with it. It should appeal to the hardcore masses as also the multiplex junta.